Top Digital Marketing Strategies For Universities And Colleges
Everyone’s life now revolves around technology. We use Google every single time to get answers to our queries. Even students look for reviews, fee information, and career opportunities online before choosing the best institution or university for their career. Therefore, a digital marketing strategy is crucial for colleges or universities to attract and engage students and achieve maximum enrollment.
“So what can a college or university do to establish credibility, increase enrolment, and meet quality standards?”
Digital marketing tactics for colleges and universities discussed in this blog post are the answer to your question.
To find out more about the digital marketing strategy for colleges and universities, keep reading.
Before Moving Ahead, know Why You Need Digital Marketing For Universities & Colleges:
To fully grasp the significance of digital marketing strategies for colleges and universities, let’s take an example:
Imagine that you are the owner of a prestigious international college with promising cutting-edge facilities, syllabuses, teaching methodologies, scholarships, and job placement programs. You print the banners and pamphlets with the pictures and distribute them across the city.
The probability of your pamphlets reaching the students and parents is limited to the city. Interested people may or may not visit your college or spread the information with others.
On the other hand, you can build a comprehensive website with a curriculum, photo and video galleries, fee structure, placement opportunities, and other amenities and create a social media page to disseminate information using different digital marketing strategies for colleges and universities. It will produce the following outcomes:
- Digital marketing allows you to target a specific audience that will help you build loyal followers in the form of parents and students.
- They will go through the website and appreciate what they see.
- You can earn more organic clicks and reach a global audience, By optimizing your website for the targeted terms.
- It will boost student enrollment because students can effortlessly fill out the application forms.
- The students and parents will share the information with others which will increase the credibility and online reputation of your university or college and will help you get more admissions.
As you can see, digital marketing offers a variety of benefits that will transform how your business reaches and engages with its target market.
Now check out a few of the top leading universities or colleges’ insights to learn more about how having a solid online presence helped them reach millions of people and generate massive revenue.
Know About The Leading Business Figures And The Factors Contributing To The Success Of These Prestigious Universities And Colleges.
Industry Leader 1: Troy.edu
Troy University is a public university, Headquartered in Troy, Alabama. It was established in 1887 as Troy State Normal School as part of the Alabama State University System and is currently The flagship university of the Troy University System.
Today, 60 teaching locations in 17 U.S. states and 11 other countries, in addition to four campuses in Alabama, serving the educational needs of the university’s students. Troy University has More than 100,000 former students in all 50 states of the U.S as well as abroad.
Troy.com earns an estimated $914.3M in revenue annually and receives an estimated 273.9K monthly visitors.
With a 50.00% female audience and a 50.00% male audience, Troy.com has the highest visitor demographics between the ages of 18-24 & 25-34.
Industry Leader 2: Tccd.edu
The Tarrant County College or Tarrant County College District is a public community college in Tarrant County, Texas. It offers associates of science, associates of applied science, and associates of arts in teaching degrees.
Tarrant County College was established on July 31, 1965, and currently, it has five distinct campuses.
The institution was ranked as the sixth-largest community college and university in Texas as of 2008.
Tccd.com earns an estimated $200.0M – $500.0M in revenue annually and receives an estimated 1.10M monthly visitors.
With a 52.10% female audience and a 47.90% male audience, Tccd.com has the highest visitor demographics between the ages of 18-24 & 25-34.
Industry Leader 3: Skylinecollege.edu
San Bruno, California’s Skyline College, is a public community college. It is one of the three comprehensive community colleges in the San Mateo County Community College District. It was established In 1969.
Over 17,000 students are enrolled in Skyline College on an annual basis and more than 100 degree and certificate programs are available to students.
Skylinecollege.com earns an estimated $29 Million in revenue annually and receives an estimated 92.00K monthly visitors.
With a 47.07% female audience and a 52.93% male audience, Skylinecollege.com has the highest visitor demographics between the ages of 18-24 & 25-34.
Industry Leader 4: Slu.edu
Saint Louis University is a private Jesuit research university, located in St. Louis, Missouri, United States, and Madrid, Spain. It was founded by Louis William Valentine DuBourg, in 1818.
12,883 students were enrolled at SLU for the 2021–2022 academic year.
By the Carnegie Classification of Institutions of Higher Education, the University is classified as a Research II university.
Slu.com earns an estimated $540k in revenue annually and receives an estimated 712.40K monthly visitors.
With a 55.01% female audience and a 44.99% male audience, Slu.com has the highest visitor demographics between the ages of 18-24 & 25-34.
Digital Marketing Strategies For Universities & Colleges:
Know the top Keywords for Search Engine Optimization
- Search for top (#) Hash Tags for Social Media Marketing
- Find out or know Paid Marketing Audience Targeting Topics & Interests
- Know the top Websites’ Interest Categories for Publishing
- Research for top Topics to follow in Content Marketing
- Other Tricks to Grow your universities & colleges
For Universities & Colleges, Here Are The Top Keywords To Target (Analysed From Top Industry Leaders):
You can identify the most qualified prospects online with the help of search engine optimization. To do this, you must select the proper keywords because they assist potential customers in understanding who you are and what service you are offering.
The following search terms are driving traffic to the top-ranked universities or colleges:
- Top universities or colleges in location name (USA, Texas, California, Florida)
- Best colleges for computer science
- Best colleges for law
- Top universities near me
- Top university to study economics
- Best colleges for psychology
- Best colleges for engineering
- Top universities for MBA
- Top university to study medicine
For Universities & Colleges Social Media Marketing: Recommended Hashtags
Ensure that your social media profiles are updated and active. The following is a list of the top hashtags used by universities or colleges:
For Universities & Colleges Paid Marketing: Target Interests, Topics, Locations, Channels Etc.
Key information on visitors’ browsing habits to colleges or universities can be obtained from audience interests. This audience data can be used to plan paid social media advertising strategies on platforms like Facebook, Instagram, YouTube, etc.
Top Categories
- Education
- Universities and colleges
- News and media publishers
- Social media networks
- Programming and developer software
- Video games consoles and accessories
Top Topics
- Best colleges
- Education
- News
- Top Universities
- Universities for science
- Colleges for business study
For Universities & Colleges Content Marketing: Target Topics And Content Type
- Top universities in location name (the USA, Texas, California, Florida)
- Know about top universities in the USA for MS
- Top universities in the US for computer science
- Studying medicine in the US- know the best medical schools
- Best law schools for international law in the world
- Top MBA colleges in the USA- ranking, fees, & admission
- Which is the best university to study economics in the USA?
- What college has the best psychology program in the world?
- Best engineering colleges & universities in America
- Top most beautiful college campuses in the USA
Quick Digital Marketing Strategies To Grow Your Universities & Colleges
According to studies, internet usage for education has increased tremendously across the board. And more than 87 percent of students between the ages of 12 and 17 use the internet for research and learning. Therefore, It is now the time for educational pioneers to take advantage of the essential tactics of digital marketing for colleges, expand their online presence, and provide helpful information to students and their parents.
Following are some of the best digital marketing strategies for colleges and universities that would help you attract more students.
Top Digital Marketing Strategies And Best Practices For The Universities & Colleges
Wrap-Up:
The goal of your university or college is to educate the leaders of tomorrow but in order to do so, you’ll need to implement the most cutting-edge marketing techniques to attract potential students. Go through the higher education marketing tactics and trends we’ve shared with you in this guide to boost your university’s awareness, engagement, and student enrollment.
That being said, digital marketing for universities has become more challenging. In case you don’t have the time or resources to handle your marketing efforts, You can always hire a higher ed marketing agency to do the job for you.
