Top Digital Marketing Strategies For Furniture Stores
The way of life of individuals is greatly influenced by e-commerce businesses. Nowadays, customers can buy anything online whenever they want and get the best shopping experience.
When it comes to online furniture, the market is highly competitive and growing rapidly.
With a CAGR of 4.4% from 2022 to 2030, the E-Commerce furniture market size is expected to grow from $27.74 billion in 2021 to $40.74 billion by 2030.
These statistics data clearly demonstrate the expansion of the online furniture market. Therefore, developing a marketing strategy for advertising furniture is a crucial component that shouldn’t be ignored while growing a furniture company.
To reach your furniture target market and encourage your audience to build a relationship with your brand, your marketing plan must be distinctive and strategically placed, as in any other industry.
In this guide, we’ll discuss marketing strategies that have been proven to be extremely effective for expanding a furniture business online.
Before Moving Ahead, Know Why Do You Need Digital Marketing For Your Furniture Stores:
It is beneficial to have a strategic marketing plan whether you run an established business or are just getting started in the furniture industry. Here are some benefits of digital marketing for online furniture businesses.
Sales:
You can significantly improve the number of furniture sales by using effective marketing strategies.
Reputation:
Consumer engagement, transparency, and accessibility are extremely important in this market. By employing the right marketing tactics, you can build a strong reputation as a retailer.
Audience:
Gaining information and metrics about your target audience will help you improve your advertising and marketing efforts.
Trust:
You can build relationships with both existing and potential customers with effective marketing strategies.
Knowledge:
By giving you more information, and insight into the market, digital marketing enables you to identify what types of campaigns work and what don’t work for your business.
Furniture retailers must be equipped with the knowledge and the right advice to successfully sell their beautiful home furnishings. If you run a furniture store, here is what you should consider for ensuring your business’s success.
For any furniture store operating in the 21st century, digital marketing is essential. By limiting your marketing strategy to only conventional channels, you are undoubtedly losing sales and isolating potential customers.
Nowadays, online shopping is the norm for everything from groceries to clothing. Purchasing furniture is really no different. If anyone is looking for a new kitchen table, the first place the average person will visit is Google to start his search for the kitchen table.
If you sell similar products, you expect your website to show up on top search result pages so that you can drive massive traffic to your website and can increase your product selling orders. This is only possible by SEO- a digital marketing technique.
For a better understanding of the efficiency of digital marketing, you must check out some of the best online furniture stores’ insights to discover more about how having a great online presence helped them reach millions of people and produce enormous revenue.
Know About The Top Online Furniture Stores And The Reason Behind The Success Of These Leading Online Furniture Stores.
Following are the most popular online furniture retailers. Their robust online presence and effective digital marketing tactics set them apart from the competition and established them as leaders in their industry.
If you own an online furniture store, but you don’t have the same level of popularity as these top companies, and finding it difficult to attract new visitors, boost conversion rates, and retain existing customers. So, you must use digital marketing tactics to properly market your furniture company.
The simplest way to find out what will benefit you and how to implement effective digital marketing strategies for your business is to observe the top leading businesses in your industry that are creating buzz and learn from them.
Using the audience insights from these top-ranked online furniture companies listed below, you can develop effective digital marketing tactics for your online furniture business.
Industry Leader 1: Ashley Furniture
The American home furnishings manufacturer and retailer Ashley Furniture is headquartered in Arcadia, Wisconsin. The business is owned by the father and son team named Ron and Todd Wanek. Ashley Furniture manufactures and distributes home furniture products all over the world.
In 1945, Carlyle Weinberger established Ashley Furniture in Chicago as a sales operation.
As of today, the company maintains plants across the United States and also has several factories in the Pacific Rim countries, such as China and Vietnam. Additionally, they have sourcing offices in Taiwan, Muar, and India.
AshleyFurniture.com earns an estimated $5 billion in revenue annually and receives an estimated 16.00M monthly visitors.
With a 61.00% female audience and a 39.00% male audience. AshleyFurniture.com has the highest visitor demographics between the ages of 25-34 and 35-44.
Industry Leader 2: Ikea
IKEA is a Swedish-founded, multinational business with a headquarters in Dutch that manufactures and offers a variety of products and services, including the sale of ready-to-assemble furniture, kitchen equipment, and home furnishings.
IKEA, which was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden, has held the title of largest furniture retailer in the world since 2008.
In the fiscal year 2018, IKEA products were sold for €38.8 billion, and as of March 2021, 422 IKEA stores are operating in 50 countries.
IKEA.com receives an estimated 161.20M monthly visitors and earns around 40 billion euros in revenue annually.
With a 52.97% female audience and a 47.03% male audience, respectively, IKEA.com has the highest visitor demographics between the ages of 25-34 and 35-44.
Industry Leader 3: Wayfair
The American e-commerce firm Wayfair Inc. is a home furnishings manufacturer and retailer based in Boston, Massachusetts. The company sells furniture and home goods online. It was founded in 2002 by Niraj Shah and Steve Conine and was formerly known as CSN Stores. It currently offers 14 million products from more than 11,000 international vendors. It has warehouses and offices not only in the United States and Canada but also in Germany, Ireland, and the United Kingdom.
Wayfair.com generates an estimated $13.7 billion in revenue annually and 169.70K monthly visits.
Wayfair.com has a 44.39% female audience and a 55.61% male audience, with the highest visitor demographics being between the ages of 25-34 and 35-44, respectively.
Digital Marketing Strategies For Online Furniture Stores:
Following are the best digital marketing approach you can implement for advertising your online furniture business.
- Know the top Keywords for Search Engine Optimization
- Search for top (#) Hash Tags for Social Media Marketing
- Find out or know Paid Marketing Audience Targeting Topics & Interests
- Know the top Websites’ Interest Categories for Publishing
- Research for top Topics to follow in Content Marketing
- Other Tricks to Grow Online Furniture Business
For Online Furniture Stores, Here Are The Top Keywords To Target (Analysed From Top Industry Leaders):
You can identify the most qualified prospects online with the help of search engine optimization. To do this, you must select the proper keywords because they assist potential customers in understanding who you are and what service you are offering.
The following search terms are driving traffic to the top-ranked online furniture stores:
- Top online furniture store
- Home furniture and decor websites
- Best furniture stores near me
- Online furniture store
- Cheap online furniture
- Top furniture store in USA
Also, Target product-related queries and accurately optimize your product pages like:
- kids furniture
- Beds
- Sofas
- Dining Room Sets
- Bunk beds
- Lounge chairs
- Patio Umbrella
- Coffee table
- Recliners
For Online Furniture Stores Social Media Marketing: Recommended Hashtags
Ensure that your social media profiles are updated and active. The following is a list of the top hashtags used by online furniture stores:
For Online Furniture Stores Paid Marketing: Target Interests, Topics, Locations, Channels Etc.
Key information on visitors’ browsing habits to online furniture businesses can be obtained from audience interests. This audience data can be used to plan paid social media advertising strategies on platforms like Facebook, Instagram, YouTube, etc.
Top Categories
- Furniture
- Banking Credit & Lending
- Other Home and Garden
- News & Media
- Computers Electronics And Technology
Top Topics
- Online Furniture Store
- Furniture
- Online Furniture
- Furniture Companies
- Furniture Store
- Commercial Furniture
- Classic Furniture Store
For Online Furniture Stores Content Marketing: Target Topics And Content Type
- List of top websites for buying furniture
- Best online furniture platform in location name (like: USA, India, Australia, Malaysia, Miami, etc)
- Best online furniture for office
- Online furniture for kids
- Best online furniture for home
- Best furniture companies
- where to buy furniture online
- online furniture store near me
- Is it safe to buy furniture online
- Best online furniture stores for beds
- Best places to buy furniture online
Quick Digital Marketing Strategies To Grow Your Online Furniture Store
Creating beautiful furniture products is only one aspect of building a successful furniture business. The majority of customers see furniture as a long-term investment, thus it is essential that your product must be presented to the right audience at the right time and the product must leave a positive, long-lasting impression. If it did not just happen. You must implement furniture marketing strategies to get potential customers to think about your brand when they buy furniture.
A comprehensive marketing strategy will assist you in identifying your ideal customer, providing them the experience they desire, and building connections that result in sustainable customer engagement.
The development of a successful digital marketing plan is essential for the growth of your online furniture store. Here, we’ve listed the most crucial marketing tactics for your online furniture business.
Wrap-Up:
To draw visitors to your furniture store or website, marketing is essential. You can advertise the products and services offered by your company to a larger audience by using digital marketing strategies and content marketing.
Sage Titans is one of the top digital marketing firms in India. Their professionals provide personalized, result-driven, effective digital marketing plans to clients all over the world.
Are you ready to take your online furniture store marketing strategy to the next level? Contact Sage Titans today!
