Top Digital Marketing Strategies For Cleaning Businesses
Have you ever tried searching for “cleaning service + your city” on Google to check the search appearance of your website and found that your website is not appearing anywhere on the first page of google search results or, Google search results show your website, but five or six of your rivals are listed before you? That’s a bad sign for your business.
70% of hits go to the top five organic results, while only 1% click on Google’s second page. This means that practically all of your potential clients will go to your competitors who have a more successful digital marketing strategy for cleaning services if you don’t rank well in search query results for your keywords.
The days are gone when owners of the cleaning companies could operate a profitable residential or commercial cleaning business only on word-of-mouth recommendations.
Search engine optimization (SEO) is the new word of mouth, and in today’s competitive cleaning service market, partnering with a professional SEO firm to drive results is extremely important. It’s a fact that businesses with excellent ratings appearing on Google Maps and in organic search results typically have greater click-through rates and earn more leads.
Reason Behind The Success Of These Leading Cleaning Businesses
Most likely, you have heard of Mollymaid, Thecleaningauthority & Maidpro but do you know what it takes to succeed them?- Digital Marketing
Despite facing stiff competition, their excellent digital marketing strategies help them stand out.
But what if your cleaning business is facing problems retaining existing customers and attracting new customers? Your marketing strategies can be the reason. Many traditional marketing strategies, including direct mail and billboard marketing, are just ineffective in this digital age.
You must take one step ahead of everything discussed above.
Plan a successful digital marketing strategy for your cleaning business using the audience insights from the top-ranked cleaning business companies listed below. Let’s get started!
Industry Leader 1: Molly Maid
Molly Maid is an online cleaning services provider. Chris Stringer and Adrienne Stringer established Molly Maid in Canada in 1979. There are currently more than 400 active Franchises for the company worldwide. In 1984, Molly Maid expanded itself into the United States.
Molly Maid has broadened across Canada, the United Kingdom, Japan, Portugal, and the United States. Every year, the business cleans more than 2 million homes. 707.80k people visit Molly Maid per month, and the business generates 201.9 million dollars in a year.
Molly Maid has a 54.72 percent female and a 45.28 percent male audience, with the majority of viewers falling between the ages of 25 and 34 and 35 and 44, respectively.
Industry Leader 2: The Cleaning Authority
In 1977, Mike Fransko established the online cleaning services business in the Baltimore–Washington metropolitan area.
In 1989, Steve Robinson and Tim Evankovich acquired the business, and they expanded its reach to get more customers.
The cleaning authority is a part of Authority Brands LLC, One of the top companies offering home services. The business has been offering house cleaning services for over 25 years.
Since its inception in 1996, The Cleaning Authority has expanded its franchise network to more than 225 sites across North America.
With 308.9K monthly visitors, The Cleaning Authority earns $1.1 million in income annually.
The Cleaning Authority has a 47.17 percent female and a 52.83 percent male audience, with the highest visitor demographics being between the ages of 25 and 34 and 35 and 44, respectively.
Industry Leader 3: Maid Pro
The Boston-based house cleaning franchise MaidPro operates over 200 offices across the US and Canada. Mark Kushinsky established the business in 1991, and since then MaidPro has quickly expanded to more than 150 locations across the United States and Canada.
From Boston, Ma, all the way west to Seattle, Washington, MaidPro has locations all over the United States.
With 133.40K monthly visitors, MaidPro generates around $17.9 million U.S dollars in annual revenue.
Maid Pro has a 51.10 % female and a 48.90 % male audience, with the majority of users falling within the ages of 25 to 34 and 35 to 44, respectively.
Digital Marketing Strategies For Cleaning Services Companies:
Here are some helpful suggestions that will help in the growth of your cleaning business and the success of your digital marketing campaigns.
- Top Keywords for Search Engine Optimization
- Top (#) Hash Tags for Social Media Marketing
- Paid Marketing Audience Targeting Topics & Interests
- Top Websites Interest Categories for Publishing
- Top Topics to follow in Content Marketing
- Other Tricks to Grow online Cleaning Business
For Cleaning Businesses, Here Are The Top Keywords To Target (Analysed From Top Industry Leaders):
Search engine optimization helps you find the most qualified prospects online. You must choose the appropriate keywords in order to accomplish this because they help the potential customers in understanding who you are and what services you provide.
Top-ranked cleaning services businesses are receiving traffic from the following keywords:
- Cleaning Services
- Cleaning services near me
- Cleaning services in ‘location name’ (Chicago, Miami, etc)
- Cleaning services for apartments
- Cleaning services company
- Cleaning services commercial
- Cleaning company
- Professional Cleaning Services
- House cleaning services
- House cleaning cost
- Maid services
For Cleaning Services Social Media Marketing: Recommended Hashtags
Make sure your social media profiles are active and well maintained. The most used hashtags in the cleaning services sector are listed below:
For Cleaning Services Paid Marketing: Target Interests, Topics, Locations, And Channels Etc.
Audience interests reveal key details on the browsing interests of any cleaning business visitors. You can use this audience information to plan paid social (Facebook, Instagram, YouTube, etc.) advertising strategies.
Top Website Interest Categories:
- Social media networks
- Search engines
- Programming
- Business services
- Home and garden
Top Topics To Target:
- Cleaners
- Home cleaning services
- Cleaning companies
- Cleaning
- Cleaning services
- Cleaning companies near me
For Cleaning Services Content Marketing: Target Topics And Content Type
- How to hire a cleaning company- Easy steps
- 10 reasons why you need to hire a cleaning company?
- How much does house cleaning cost? comprehensive guide
- Things to consider before hiring a cleaning company
- Floor cleaning tips to avoid these common mistakes
Quick Digital Marketing Strategies To Grow Cleaning Services Business
What can I do to grow my cleaning business? It is a common thought among owners, whether they are just starting out their own cleaning business or having trouble finding new customers.
Fortunately, there are some simple marketing tactics you can implement right away to grow your cleaning business. Some marketing strategies may require more time and effort, while others are just little adjustments you can make to your current cleaning services marketing strategies.
This guide will help you attract new customers and establish strong relationships with your current customers so that your business may expand right away.
Digital Marketing Strategies To Grow Your Cleaning Business
Your cleaning business can only thrive if you can attract new customers and can retain the current customers. But, customers won’t appear on your doorstep by magic. To reach them, you need to use some top marketing techniques.
Here are top digital marketing strategies for running a profitable cleaning business.
Gmb Optimization:
List your business on Google Maps or Google My Business. If someone finds your business on Google Maps, they are more likely to call you or visit your website.
Online Review Management:
Start focusing on managing your online reviews now, as 92% of shoppers trust online reviews and check business reviews before making any investment.
Email Marketing:
A well-designed email marketing campaign will enable you to connect with more potential customers and keep them informed about your special offers and referral schemes.
App Marketing:
You can leverage an APP to deliver real-time updates, exclusive promotions, incentive schemes, and even gather feedback.
Website Optimization:
To convert website visitors into leads, use conversion growth techniques on your website.
Social Media Optimization:
Post compelling visual content regularly on your social media profiles.
Testimonials:
Post videos of positive customer feedback on your websites and social media platforms.
Conclusion:
Digital marketing for cleaning services, maids, house cleaners, and other cleaning-related businesses is a specialty of Sage Titans. With customized marketing solutions for your cleaning services, we can assist you in expanding your online reach and generating more leads. In addition to assisting you in achieving your business’s goals, our industry experts will popularise your services on the map.
