Proven Digital Marketing Strategies & Ideas for Movers & Packing Companies
You’ve probably heard about unitedvanlines.com, mayflower.com & move.org but do you know what it really takes to succeed in them? – Digital Marketing!
They are up against a lot of competition, yet they stand out because of their effective digital marketing strategies.
However, what if your movers & packing business is having trouble bringing in fresh leads and retaining current clients? The reason can be your marketing plan. Many conventional tactics, such as direct mail and billboard marketing, are just ineffective in today’s digital world.
You have to take one step ahead of all the above.
Beforehand,
Use the following audience insights from the top-ranked US moving and packing companies to plan a digital marketing campaign for your moving and packing business.. Let’s dig in!
Industry leader 1: United Van Lines
#1 moving company, United Van Lines is an American company that specializes in residential and commercial moving. They are also known as the nation’s largest moving company. Based in Chicago since 1948. In addition to moving, they also offer packing supplies, storage containers, and other related products. It has 177k monthly visitors and generates $200 million to $1B in annual revenue.
In terms of audience, they were 51.09% male and 48.10% female, with the largest group of visitors aged 25-34 & 34-45 respectively.
Industry leader 2: May Flower
May Flower is a top-rated moving company that provides full service for residential and commercial moves. Since 1927, headquartered in Chicago, IL, They provide local, long-distance, and international moving services. Their total annual revenue is between $100 million and $200 million, and they receive 231,000 visitors per month.
Stats show that mayflower.com’s audience is mostly male (53.80%) and female (46.20%), with the largest age group of visitors being 25-34 years old.
Industry leader 3: Move.org
One of the leading moving companies strives to make the moving process as stress-free as possible for their customers. They have experience shipping and moving both locally and long-distance at a low cost. The average monthly visit is 806.5k.
Move.org’s audience is 55% male and 44% female. The 25-34 age group is the largest group of visitors.
Digital Marketing strategies for moving & packing companies:
Here are some practical recommendations that will help your moving company grow and your digital marketing efforts succeed.
- Top Keywords for Search Engine Optimization
- Top (#) Hash Tags for Social Media Marketing
- Paid Marketing Audience Targeting Topics & Interests
- Top Websites Interest Categories for Publishing
- Top Topics to follow in Content Marketing
- Other Tricks to Grow Moving & Packers Business
For moving & Packing business SEO, here are the top Keywords to Target (Analyzed from top industry leaders):
Your most qualified prospects can be found online thanks to search engine optimization. In order to do this, you must identify the suitable keywords because they help potential clients understand who you are and what you offer. The following keywords are driving traffic to top-ranked moving and packing companies:
- moving services
- movers company
- moving company
- residential moving
- local moving company
- international moving
- long distance mover near me
- moving company across country
- moving and storage companies
- moving company for long distance
- best moving company out of state
Note: If your business is location-focused, use the name of your target location together with the above keywords.
For Movers & Packers social media marketing: Recommended Hashtags
Ensure that your social media accounts are updated and active as well. The following are the moving industry’s most popular hashtags:
For movers & packers Paid marketing: Target Interests, topics, locations and channels etc
Moving companies are often forgotten about when it comes to digital advertising. But they have a ton to offer! Audience interests and topis reveal key details on the browsing interests of any moving company visitors. This audience insights can help you to plan paid social (Facebook, Instagram, YouTube etc) campaigns.
Top website Interest Categories:
- News & Media Publishers
- Moving & Relocation
- Shipping & Logistics
- Real Estate
- Social
Top Topics to target:
- Moving
- Moving Companies
- News
- Moving Services
- Movers
For Movers & Packers Content Marketing: Target Topics and content type
People will find what they are looking for if you write unique, informative, and engaging articles. Additionally, you must make sure that your writing is simple to read and understand.
Here are a few suggested topics to write on your moving & packing website’s blog:
- Reasons You Should Always Hire a Moving Company
- How to Hire a Moving Company: simple steps
- Moving into a New House: Moving Guide
- Want To Leave The Country? Here’s How Much It Costs To Move Abroad.
- Moving-In Tips for New Homeowners | Home Guides | Things to do
Quick Digital Marketing Strategies to Grow Movers & Packing business
Whether you are looking to grow your business or just trying to figure out what kind of digital marketing strategy works best for your moving company. Here are other quick digital marketing strategies to grow your movers & packing business.
- Get listed on Google Maps or Google my Business. People are more likely to visit your website or call you if they discover it on Google Maps.
- Start Work on your online reviews management as 92% of consumers trust reviews before making a purchase decision.
- A good design Email marketing campaign will help you reach out to more potential customers and keep them engaged and updates on latest offers & referral programs.
- You can use APP to provide real-time updates, offer special deals, reward programs and even collect feedback.
- Use conversion growth tricks on your website to convert website visitors into leads
- Always post visual engaging content on your social media profiles
- Post happy clients’ reviews videos on social media profiles & websites
Our analysts have analyzed the traffic and digital presence of the leading companies in the moving and packing industry and have shared quick-acting digital marketing strategies that will undoubtedly help you grow your moving and packing business.
Please get in touch with us if you need a free marketing plan for your moving business.