My Google Business Profile is ranked at the top (in the 3-pack), But There Is No Traffic. Why?
You’ll get a lot of visitors if you’re on Google’s first page. However, this is not always the case. It’s possible because the keyword for which you’re ranked has less searches. It’s important to double-check keyword search traffic to ensure you’re not targeting the wrong term.
When it comes to local searches, however, this may not be the case. Your keywords may have a high volume of searches, and you may be at the top of Google’s local search results.However, you are still receiving insufficient traffic, calls & physical visits. This could be due to the fact that your GMB profile’s coverage area is actually quite small.
It’s important to understand where you rank for each of your location’s areas. Because we know that local search results are heavily influenced by proximity, you’ve only ranked first in one region, which is very close to the business. The local search grid will show you where you stand in the local map for the keyword you selected.
What to do Next:
Scan your local search queries in multiple regions near your business location. To scan your business keywords, you can use any local search grid tool. The scan results from the search grid tool will look like this.
Check the results of a search conducted from a location that is a little further away from the actual location. And then repeat the process for all of your local business’s targeted keywords.
Search grid results could now start to provide you with clear answers to your questions. At the place itself, the business ranks #1 in Maps for the chosen keyword. However, if you walk a few streets in any direction, the business is no longer #1, and it is not even in the top three!
You would never have known that the coverage area of that number one ranking was actually pretty little unless you had set up your search grid tracker to check the same keyword phrase from multiple regions.
The further away from the business the searcher is, the lower the rank will be. The goal is to keep the ranking from dropping as far as possible as the distance increases.
You can easily determine the actual rank position of your business keywords in multiple areas of the same city using this approach.
How to Dominate Local Competitors:
Start the competitive analysis work once you’ve finished your tracking and scanning activity. Check all of your competitors who are appearing at top for GMB optimization, reviews, and local citations.
Because increasing local search presence is not an overnight activity. It can be improved by planning a complete local search work strategy. It is divided into three parts:
- Google My Business (GMB) Profile Optimization
- Citation Building
- Reviews Management
Focus on the three key parts of local search mentioned above. GMB should be optimized for categories, titles, descriptions, rich media, and other important updates. Create citations and double-check that your business’s information is consistent across all citation sites. Remove any information that is duplicate or incorrect from citation sites. Keep an eye on your reviews, ask for more, and display them on your website. To learn more, read our DIY guide to Online Reviews Management.
Following these suggestions will help you improve your local search presence and “near me” brand experience. So, if you’re having trouble doing it on your own, get help from a professional.
In case you need an expert team to handle local search presence of your business, feel free to contact us and our experts will help you throughout this process.