We realize that there is a huge fluctuation in customer sentiments and brands across the world. While making your digital marketing strategy, we determine your target audience and the value propositions.
Information related to your target audience holds us back from squandering energy on procedures that aren’t creating results. We create your brand’s key performance indicators (KPIs) by analyzing several factors. List of KPIs includes the core metrics of:
Examining these metrics will assist us to figure out which digital marketing strategy will work for your business.
Choosing the most suitable personalization-empowered digital marketing technology stack is vital to overall achievement. As the marketing process is itself agile in nature, we pick the marketing stack w.r.t optimization and improvement at every cycle. Distinctive use cases or circumstances may highlight various parts of the stack and subsequently lead to various selections of tools. Use cases additionally drive business needs with regards to the execution plan. For instance, a medical care provider hoping to pull in new clients through the publication of educational materials or assets across various channels and platforms.
Digital Marketing has always solicited touch-points whenever customers are available to
impact. A more sophisticated methodology is needed to assist customers with exploring the
website, which is not so linear but extremely effective. We termed this methodology as the
customer-centric or consumer decision journey. We designed this custom methodology according
to geographical market, type of media popular in that particular region, and product
choices.
We at Sage Titans do not follow the pre established or static rules w.r.t interaction of
your website with customers. Instead, we embed personalization in the customer journey that
highlights what an individual customer wants or needs.
This personalization approach depicts in the tone of content while marketing your services
or products or any offerings & discounts. We collect and analyze enormous data from every
channel to understand the psychology of your customers (where, how, and when they consume
your services or products).
Inbound- We create content assets (blogs, landing pages, etc) that draw in target users,
capture the contact information of them (which we needed for email campaigns) and also
attract qualified leads. Our inbound marketing strategy is an amalgamation of each of these
marketing tactics to deliver a high-value proposition.
We take care of all elements of effective inbound marketing- SEO, PPC, Content Marketing,
Social Media, and landing pages.
Outbound: We circulate or publicize content on different platforms- depending upon the size
of your target audience. Mass-media such as television, magazine (both print and digital),
influencers, 3rd party websites, and all other forms of affiliate advertising- we use each
of them to establish a sense of personal engagement.
